Last week Jason Derulo and clothing designer Antonio Brown stopped by Aventura Mall’s Bloomingdales to debut their clothing line, LVL XIII.
“I think the greatest inventions come with just needing something,” said Derulo of one of the line’s signature pieces that converts from a hoodie style jacket in to a backpack. “Just the fact that we are consumers ourselves … things like that just come from us and what we need.”
The duo first met by a chance encounter when Derulo wore one of Brown’s pieces during a performance.
“So, me not knowing that this was one of his few pairs [of shoes] I kind of danced and I kind of did my thing in them and ruined the shoes,” Derulo said. “So he got them back and it was a wrap for the shoes. It was not like somebody else was going to wear them.”
Pronounced, level thirteen, the line offers a futuristic style of clothing. Their brand includes everything from head to toe, including a line of shoes projected to be available in February 2018.
“I think that Jason and I are really big on the experiences and kind of what we experience in the apparel and going throughout our day,” Brown said. “I think what is so special about LVL XIII is that it is trans-formative. And we did that intentionally, not just to add value to the consumer, but also so a consumer can go throughout their day wearing LVL XIII.”