This summer, the National Pork Board (NPB) is on a mission to add the unexpected flavor of pork to grills across America, and through its “DJ Grill Crashers” ongoing campaign is crashing BBQ celebrations and encouraging grillers to up their game with the unexpected flavor of lean, heart-healthy pork cuts. To turn up the heat in Atlanta, the NPB enlisted Hip Hop legend and pork aficionado Chubb Rock of Atlanta’s Majic 107.5 and executive chef of White Oak Kitchen & Cocktail Todd Richards, to surprise one lucky winner and 30 of her closest friends with the ultimate pork flavor takeover.
Atlanta resident and grilling enthusiast Comelamore Williams won the ultimate cookout, which not only came with having super emcee Chubb Rock and celebrity chef Todd Richards at her beckon call for a day, but also included a host of prizes including a new swanky BBQ grill, a $500 gift card from a local grocery retailer, and all the fixings needed for an unforgettable pork cookout worth more than $4,000. Plus, bragging rights among all the neighbors.
“The summer is all about grilling and pork is my favorite cut to throw on the grill,” said Chef Richards. “One easy way to get bold flavors on the grill is as simple as choosing a juicy, tender pork chop, such as the Porterhouse cut, which is one of the leanest cuts.”
Richards is one of five celebrity chefs teaming up with the NPB for its African American consumer campaign, “DJ Grill Crashers” which includes a series of ’crashes’ (or BBQ pork flavor takeovers) across the country aimed at making pork – including inspiring recipes and tips – the center of attention.
The campaign also aims to inspire African Americans to cook and enjoy pork in more creative and healthier ways. Other chefs crashing grills this summer include: Chef Joseph Paire, executive chef of Todd Grays Watershed (Washington D.C.); Michael Bowling, owner of Hot Box “Next Level Street Food” (Charlotte); Reynold “Chef Rey” Darthard, executive chef of the Houston Rockets (Houston), and Tiffany Derry, chef and TV personality (Dallas). Together with radio personalities in their communities they are crashing cookouts and delighting fans with lean and delicious pork chop recipes and soulful side dishes.